Creative Brief of Bally's Gym Essay

1727 Words May 20th, 2005 7 Pages
Creative Brief- Radio
For Bally Total Fitness our intended advertising strategy is to appeal to young men and women aged 18-25. We would like to reach them through various channels by appealing to their emotions. We feel that by evoking such emotion will encourage each potential customer to take action. With our radio commercial, we want to reach out to those who believe that working out is like a chore. Also we want to let them know about the support system that Bally has to offer. Most people are not aware of the caring and professionally trained individuals who are there and willing to help out in our gyms.
Who- Our target is men and women aged 18-25, living in the Palm Beach area. This particular ad is aimed towards those
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He is running and running out of breath quickly. Then it followed by the man giving a long sigh. He is most defiantly out of shape.
Narrator- "This is how YOU work out."
Second ten seconds- That same man breathing deep in his nose and out his mouth. There is now another voice shouting positive things. "Come on, keep up the good work! Just 3 more reps, you can do it!"
Narrator- "This is how you work out with us."
"Stop by your Bally Total fitness today and sign up for any of our memberships which all include one free session with your very own personal trainer."

Creative Brief- Magazine 1
For Bally Total Fitness our intended advertising strategy is to appeal to young men and women aged 18-25. We would like to reach them through various channels by appealing to their emotions. We feel that by evoking such emotion will encourage each potential customer to take action. With our first magazine ad we want to show a picture of people on the beach. This will hit many people because it's not unusual to feel self conscious in our bathing suites. It will state "Don't Feel Embarrassed this Summer!" We feel that this will remind people that warm weather is on its way and there's not time to waste when you think of getting in shape.
Who- Our target is men and women aged 18-25, living in the Palm Beach area. This particular ad is aimed towards those individuals who are afraid to go to the beach and be seen in a bikini. We want to let people know they don't have to feel

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