Creative Brief : A Travel App And Magazine Project Essay

1293 Words Dec 12th, 2016 6 Pages
Creative brief Overview
I have designed a travel app and magazine project called “somewhere.” The idea is that all people considered a local somewhere and also a traveler somewhere. The project will provide a platform for sharing travel information and story. The app will provide an avenue for sharing travel story, photos and experience with family, friends and even strangers. The development is intended to resonate with the desires and abilities of the common person that has a limited budget but equally seeks to have the best travel experience. The people targeted for the experience are the travelers that operate on a modest budget but expect an equally breathtaking travel experience.
5.1 Creative brief
5.1.1 Overview
A travel app and magazine project named "somewhere", the idea is about people are all local somewhere and also a traveler somewhere. The project will provide a platform for sharing travel information and story that Google or Lonely Planet never mentioned from local person. The travel app will fill in the gaps that has not been enhanced by different existing travel apps that of offering an opportunity to share the travel information and identify with travel enthusiasts for a limited budget. Most people find the existing apps as not being authentic but rely on information that can be obtained from either google, Wikipedia and other sources of information that are not credible to establish accurate information.
The app will depend on information from users…

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