Creation of Sony Essay
CASE STUDY 2 - THE CREATION OF SONY
1. What leadership competencies do you recognize in Ibuka and Morita? Justify your answers.
2. How are Ibuka and Morita charismatic leaders? Justify your answers.
3. Can you recognize the elements of transformational leadership? Justify your answers.
a. Summary of the facts
The case study 2 is regarding the creation of Sony and mainly on its 2 founder that is Engineer Masaru Ibuka and physicist Akio Morita who …show more content…
Ibuka and Morita established that their core purpose was to be a pioneering company, which did the impossible. Additionally, the future they envisioned included the following: * Become the company most known for changing the worldwide image of Japanese products as being of poor quality. Made in Japan will mean something fine and not shady. * Create products that become pervasive around the world; * Be the first Japanese company to go into an American market and distribute directly; and * Fifty years from now, their brand name will be as well-known as any on Earth.