Creating Shared Value Analysis

1101 Words 5 Pages
Many people today may agree that the capitalist structure is partly to blame for the cause of social, environmental and economic problems. In Michael E. Porter’s and Mark R. Kramer’s article “Creating Shared Value” they present an uplifting perspective into reinventing capitalism by coming out of an old business mind set and releasing a new way of business enhancing innovation and responding to social needs. What would usually be seen as a threat, may now be an opportunity and the future of business. The article is quite influential and successful at delivering awareness to its readers because of the different examples used, presentation and how direct it is.
The article was written by two authors, Michael E. Porter and Mark R. Kramer, who
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The reason this is, is because as I have mentioned above they tend to stand by the idea the whole way through which in some people may be seen as a good thing to others they would also prefer to see both sides of an argument. Although at the end of the article there is one small paragraph which says “NOT ALL societal problems can be solved through shared value solutions” which does seem to humble one after reading the whole way through how perfect the world will be by following this strategy, I would have to say that It would have been good for this to be said with more depth, explanation and evidence just as they have done throughout the …show more content…
Logically business is about filling a space in the market and supplying a demand and this is what people are demanding so it makes sense to respond to that and make profit out of it, by ignoring this you would be putting your business at risk and those who are following this strategy are becoming more successful compared to their competitors. A company has the potential to make large amounts of money by reducing energy costs or producing healthy food products, therefore in the end what could be good for society could also be good for business.
The article was written in 2011 and Michael Porter has even been on TED Talks talking about CSV on 2013 which can still be streamed on YouTube and since then as time goes by big companies such as Nestle and Coca-Cola have successfully followed this strategy. Nestle have given farmers financial and technical assistance and Coca-Cola have given thousands of Brazilian youths job opportunities as well as education, these are just two examples of companies have successfully followed the strategy of creating shared

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