6 Surefire Ways To Create An Irresistible Facebook Business Page
936 million active users login to Facebook on a daily basis.
11 Million people use Facebook every 18 minutes and users typically spend 21 minutes per day on the platform.
If you aren’t using Facebook yet for your business, stats like these hopefully make you ask
“I am missing out?”
The answer is yes. Having a business presence on Facebook is a crucial these days. Over 50% of adults in Canada are now on Facebook and are logging in everyday, so getting your brand in front of all those eyeballs could be very beneficial to your business even if you only market to a smaller local audience such as Edmonton.
Putting up your own Facebook page and use it to market your brand can …show more content…
As shown in the image above. The dimensions for the Facebook page are currently 851px wide by 315px high and it is best to use a high resolution image.
Lets talk about the aesthetics of your Facebook cover image and the ideal way to present it for your audience:
Because the profile pic is on the left, make sure you keep any text and call to action buttons on the right hand side of your Facebook cover photo.
Make sure the cover photo and profile photo work together to provide a cohesive brand image. You want even the most casual visitor to your Facebook page to be able determine who you are and what product or service you provide and it should also include your selling proposition: why you think your company is better than the competition.
If you need some help coming up with a great Facebook cover image take a look at Canva which comes with lots of premade templates that look great right of the …show more content…
If you hover your mouse over entries you have made on your Facebook page You get a few options as shown in the screenshot below:
So you can choose to pin your site to the top of the page, so that it shows above all the other content on your timeline. This can be a great way to quickly get across important info to your audience.
Another option is to be able to highlight posts on the timeline, this used to make the posts bigger on the timeline but it lost that effect in recent updates and now is a fairly pointless feature.
In a recent study it was shown that Facebook posts with fewer than 80 characters get up to 60% more engagement. So pinning or staring posts that are interesting but concise is a good technique.
Step 4. Track Your Activity
Be sure to use Facebook insights to keep tabs on your pages activity. You can see how each of your page updates are performing and quickly see what is working so you can make more posts like that in future.
Other insights you can track include demographics of who is visiting your page and from which country and city they are visiting
936 million active users login to Facebook on a daily basis.
11 Million people use Facebook every 18 minutes and users typically spend 21 minutes per day on the platform.
If you aren’t using Facebook yet for your business, stats like these hopefully make you ask
“I am missing out?”
The answer is yes. Having a business presence on Facebook is a crucial these days. Over 50% of adults in Canada are now on Facebook and are logging in everyday, so getting your brand in front of all those eyeballs could be very beneficial to your business even if you only market to a smaller local audience such as Edmonton.
Putting up your own Facebook page and use it to market your brand can …show more content…
As shown in the image above. The dimensions for the Facebook page are currently 851px wide by 315px high and it is best to use a high resolution image.
Lets talk about the aesthetics of your Facebook cover image and the ideal way to present it for your audience:
Because the profile pic is on the left, make sure you keep any text and call to action buttons on the right hand side of your Facebook cover photo.
Make sure the cover photo and profile photo work together to provide a cohesive brand image. You want even the most casual visitor to your Facebook page to be able determine who you are and what product or service you provide and it should also include your selling proposition: why you think your company is better than the competition.
If you need some help coming up with a great Facebook cover image take a look at Canva which comes with lots of premade templates that look great right of the …show more content…
If you hover your mouse over entries you have made on your Facebook page You get a few options as shown in the screenshot below:
So you can choose to pin your site to the top of the page, so that it shows above all the other content on your timeline. This can be a great way to quickly get across important info to your audience.
Another option is to be able to highlight posts on the timeline, this used to make the posts bigger on the timeline but it lost that effect in recent updates and now is a fairly pointless feature.
In a recent study it was shown that Facebook posts with fewer than 80 characters get up to 60% more engagement. So pinning or staring posts that are interesting but concise is a good technique.
Step 4. Track Your Activity
Be sure to use Facebook insights to keep tabs on your pages activity. You can see how each of your page updates are performing and quickly see what is working so you can make more posts like that in future.
Other insights you can track include demographics of who is visiting your page and from which country and city they are visiting