Cream Milk Shampoo Case Study

There are many ways to promote a product in the market. Cream silk is one of many hair products and its function is to promote the hair strength. Cream silk company used a way of their own to promote this particular product. A concert was organized whereby four violin players played forty songs in 240 minutes, this was an experiment conducted by the Human Hair Quartet (Maehle & Supphellen, 2015).
Usually, the violin is played using the traditional horse hair but in this context, it was played using human hair, what was evident is that the human hair was as strong as the traditional horse hair. The aim of this experiment was to show the strength of the Cream Milk shampoo on human hair. This is an absolutely unique method of an advertisement; it showed to the consumers that the particular product had an instant effect on hair strength. Furthermore, it indirectly shifted our focus that Cream Silk shampoo got a lot of strength even though the consumer used it once. Since consumers are also concerned with time effect, the instant effectiveness of the product is commendable and it would attract more customers so long as the company maintains this state of the product function. Promotional act of the company under multi-attribute model is as follows …show more content…
They do this through online portals or even personally. In either way, the consumers influence each other into buying or not buying a particular product. In addition to that, when someone wants to travel to a new place, the person always reviews the means of transport before deciding whether to or not travel. Even negative reviews play a bigger role in consumer’s decision, a customer should not rely on it completely since the particular reviews cannot be depended on at all times. These reviews may be influenced by personal preference which varies from one person to another, or someone may have a grudge against the particular