The company that I currently work for is Craven Community College (CCC) in New Bern, NC.
Their mission statement:
Craven Community College is a dynamic and responsive institution of higher education committed to improving and enriching individual lives and society through comprehensive, high quality and accessible learning opportunities that allow students to contribute and compete in a diverse and global community.
Their vision statement:
By 2017, Craven Community College will be recognized as a vibrant community college focused on student success and lifelong learning through innovative community partnerships, cultural arts programming, military educational services, public radio, and workforce training.
Compare their mission statement and vision statement to the chart on page 166:
I think that Craven Community College has a very strong mission and vision statements. The mission statement answers most of the 9 questions listed in the chart. Their customers are students. Their major service is higher education. Their geographical area is all of society because they have on-line …show more content…
The college has to stay competitive with other local college in the area and for most students cost is a huge issue. If a college 20 minutes up the road is $100 cheaper a credit hour then they are more likely to go to the cheaper school. The college keeps their prices low to appeal to a wide market. CCC has on-line students from all over the world. Appealing to a wide market helps keep enrollment up. I think that CCC could improve by following the second strategy, Differentiation Strategy: Offering Unique & Superior Value for a Wide Market. If CCC is more expensive than another college but has something unique to offer students that other colleges do not have it may cause student to decide to attend CCC instead of the other