In this report, our group Commerce Contrivancers, analyzes the operations of Craft Brew Alliance (CBA) in order to determine whether it would make a suitable employer for a business graduate. Through the use of databases such as EDGAR, Mint Global, and IBISWorld, we are able to form a cohesive report to support our findings. We strived to utilize strong group collaboration, insightful and current research, and practical writing to effectively present our report.
CBA is the sixth largest craft brewing company in the USA. Based in Portland, Oregon, the company brews, brands and markets craft beers for sale and distribution worldwide. Furthermore, CBA operates pubs alongside its breweries which creatively services a large consumer base. CBA’s portfolio includes brands such as Kona, Redhook, and Widmer Brothers. Its main stakeholder is Anheuser-Busch, a subsidiary of the largest beer manufacturer in the world. Another key stakeholder is CBA’s 800 employees.
By utilizing highly automated machinery, CBA is able to efficiently produce craft beer, although it still retains the manual systems to produce small batch beers. Through this practice they are able to take advantage of “economies of scale” whilst staying true to traditional craft beer brewing practices. CBA promises …show more content…
Thus, CBA is effected by an excise tax which reduces overall revenue. Further government impacts include regulations set by each individual state in regards to the sale and distribution of alcohol. However, as a small batch craft brewer, CBA is taxed at a lower rate due to its production quantities and can expect further tax breaks in the future. Furthermore, CBA is impacted by its depleting net profits in the 2016 period. However, it made a recovery in 2017 and forecasts additional growth. CBA balances expansionism with its status as a “craft brewery,” which inherently limits its
CBA is the sixth largest craft brewing company in the USA. Based in Portland, Oregon, the company brews, brands and markets craft beers for sale and distribution worldwide. Furthermore, CBA operates pubs alongside its breweries which creatively services a large consumer base. CBA’s portfolio includes brands such as Kona, Redhook, and Widmer Brothers. Its main stakeholder is Anheuser-Busch, a subsidiary of the largest beer manufacturer in the world. Another key stakeholder is CBA’s 800 employees.
By utilizing highly automated machinery, CBA is able to efficiently produce craft beer, although it still retains the manual systems to produce small batch beers. Through this practice they are able to take advantage of “economies of scale” whilst staying true to traditional craft beer brewing practices. CBA promises …show more content…
Thus, CBA is effected by an excise tax which reduces overall revenue. Further government impacts include regulations set by each individual state in regards to the sale and distribution of alcohol. However, as a small batch craft brewer, CBA is taxed at a lower rate due to its production quantities and can expect further tax breaks in the future. Furthermore, CBA is impacted by its depleting net profits in the 2016 period. However, it made a recovery in 2017 and forecasts additional growth. CBA balances expansionism with its status as a “craft brewery,” which inherently limits its