What is CRO and heatmaps
Example of successful cro optimization
How to execute CRO for your website
Tools
CRO is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve any metric on your website, but it’s often associated with acquiring new customers, registrations, downloads, etc. In other words, conversion rate optimization is a process to make website visitors turn into customers.
CRO means figuring out what users are looking for when they arrive at your site and then giving that to them. It can range from making your call-to-action more apparent or removing unnecessarily complicated steps from your conversion funnel, as the added step can prevent a conversion from happening. …show more content…
Review Hypothesis: If hypothesis is correct, then properly roll out the design. If hypothesis isn't correct, learn from it.
Here is an actionable post for ecommerce businesses on how to setup CRO and funnel on your website. Real life case study where Heatmaps helped in CRO experimentation with success
In this example, Northern Parrots, a leading UK retailer of food, toys and accessories for parrots increased their sales by 34.7% by just one split test.
Problem: On analysing their homepage heatmap, we can see that there were very few clicks on the main area of the homepage, despite this being where they majority of the promotions were. The majority of clicks were in fact on the side navigation which listed product categories.
Hypothesis: Customers wanted to discover new, tempting items rather than search for specific items but the side navigation didn’t meet these browsing needs. Visitors wanted it to be clearer and more suited to their habits.
Implementation: Presenting browsers with a clear path to products, relevant to them, will increase conversion rate and aligning the main navigation with popular and profitable conversion paths will result in higher revenue per
Example of successful cro optimization
How to execute CRO for your website
Tools
CRO is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve any metric on your website, but it’s often associated with acquiring new customers, registrations, downloads, etc. In other words, conversion rate optimization is a process to make website visitors turn into customers.
CRO means figuring out what users are looking for when they arrive at your site and then giving that to them. It can range from making your call-to-action more apparent or removing unnecessarily complicated steps from your conversion funnel, as the added step can prevent a conversion from happening. …show more content…
Review Hypothesis: If hypothesis is correct, then properly roll out the design. If hypothesis isn't correct, learn from it.
Here is an actionable post for ecommerce businesses on how to setup CRO and funnel on your website. Real life case study where Heatmaps helped in CRO experimentation with success
In this example, Northern Parrots, a leading UK retailer of food, toys and accessories for parrots increased their sales by 34.7% by just one split test.
Problem: On analysing their homepage heatmap, we can see that there were very few clicks on the main area of the homepage, despite this being where they majority of the promotions were. The majority of clicks were in fact on the side navigation which listed product categories.
Hypothesis: Customers wanted to discover new, tempting items rather than search for specific items but the side navigation didn’t meet these browsing needs. Visitors wanted it to be clearer and more suited to their habits.
Implementation: Presenting browsers with a clear path to products, relevant to them, will increase conversion rate and aligning the main navigation with popular and profitable conversion paths will result in higher revenue per