Cox Communications is a broadcasting and telecommunications industry that provides entertainment and broadband communications for businesses in the U.S. (United States). They provide cable (digital video), high-speed internet, home security, and digital phone services. Cox Communications has been in business since 1962, and their headquarters are located in Atlanta, Georgia (Neel, 2012). Cox Communications is one of several companies that offer Connect2Compete to low-income families across the U.S. This program offers low-income families the opportunity to provide internet services to their school aged children that are receiving some sort of assistance from Social Services in their area, as well as to family’s that have annual incomes lower than $35,000. This program also offers computers starting at $150.00, and affordable computer training classes. The brief overview of this company will assist in explaining the management technique that will be analyzed for this company, which is the balanced scorecard. This specific contemporary management technique will show why and how it is a positive force in assisting Cox Communications in achieving its critical success factors in four areas.
Balanced Scorecard …show more content…
Financial – To succeed financially, how should you appear to your stakeholders?
B. Customer – To achieve your vision, how should you appear to your customers?
C. Internal business processes – To satisfy your stakeholders and customers, what business processes must you excel at?
D. Learning & Growth – To achieve your vision, how will you sustain your ability to change and improve?
Cox Communications utilizing the above four critical success factors will assist them with the many new up and coming, and present telecommunications and broadcasting industries. Cox Communications is focusing their balance scorecard on their customer service to strengthen their brand (Temkin, 2010); they can be successful by developing strategies that will keep consumers coming
Balanced Scorecard …show more content…
Financial – To succeed financially, how should you appear to your stakeholders?
B. Customer – To achieve your vision, how should you appear to your customers?
C. Internal business processes – To satisfy your stakeholders and customers, what business processes must you excel at?
D. Learning & Growth – To achieve your vision, how will you sustain your ability to change and improve?
Cox Communications utilizing the above four critical success factors will assist them with the many new up and coming, and present telecommunications and broadcasting industries. Cox Communications is focusing their balance scorecard on their customer service to strengthen their brand (Temkin, 2010); they can be successful by developing strategies that will keep consumers coming