Cowgirl Chocolates: Case Study: Cowgirl Chocolates

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Cowgirl Chocolates
Marilyn Lysohir and her husband are both entrepreneurs. They are like many Americans chasing the American dream of owning their own business. They both have a passion for the arts. Their love for the arts gave them the idea to start a magazine called Higher Ground. It is a once-a-year published magazine. Marilyn knew the magazine was not something that would produce a profit but enjoyed doing it. Marilyn and her husband wanted to find a way to fund their magazine. Marilyn had worked in a candy shop as a teenager. Marilyn decide that her love for chocolate might could be a profitable business to fund her magazine. Marilyn created a hot and spicy chocolate. Thus, was the beginning of Cowgirl Chocolates.

With the economy growing
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Many Americans are willing to pay more for a product if they believe that product is good for them. Chocolate is well known for its health benefits. Chocolate is made from plants, which means it contains many of the health benefits of dark vegetables as part of your anti-aging diet. Consumers also want to have options for organic and sugar free items. Consumers are willing to pay more for a premium product if they know they are all natural or organic. Chilis have wonderful health properties for the heart. Cowgirl Chocolates need to capitalize on the health benefits that their chocolates …show more content…
Maryiln would observe the consumers reactions after tasting her chocolates. Many of the varieties consumers felt were just too spicy. Her friends tasted her chocolates and told her that her chocolates were to spicy. She did not care for their criticism. Marilyn had placed her product in handful of specialty food stores that focused on hot and spicy foods but did not see them sell well. Cowgirl Chocolates had also tried to get their products into upscale retailers Dean and Delucca. They were known for specialty foods. The owner tried the chocolates and felt the chocolates were to spicy. Time and time again Marilyn had been told her Chocolates were to spicy.
Marilyn would also benefit by expanding her product into organic or all natural. In today’s world, many consumers are becoming more health conscious. They are more aware of what they are putting in their body. The recent changes to incorporate dietary and nutritional information is a step in the right direction. The products are marketed for upper Americans and middle-class Americans. These people pay particularly close attention to food nutrition and where the food came

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