Covergirl Essay

The advertisement of CoverGirl from April 2010, shows a picture of the famous Queen Latifah in a white background with her eyes closed. Her hair is neatly tied up in a high ponytail and her skin looks flawless. Queen Latifah had a nude shade of lipstick with a bright big smile on her face with shiny white teeth. She is also wearing diamond stud earrings which are small and circular. The word “CoverGirl” is written in big blue letters across her forehead. Queen Latifah is written in small blue letters underneath in the right hand corner. The photo is taken from her head to her shoulders, just enough for the viewers to focus on the CoverGirl’s products, which are foundations and powders. She is wearing a one shoulder blouse that blends in with the background. The advertisement’s usage of ethos, logos and pathos is highly convening to …show more content…
CoverGirl frequently uses famous actress and models to persuade the viewers to buy their products. For example in this advertisement, CoverGirl used Queen Latifah to portray beauty. Covergirl uses many celebrities to promote their cosmetic products because Covergirl knows that the viewers will buy the product if the viewers believe that the celebrities actually use CoverGirl products. This is a form of ethos that CoverGirl used to show the viewers that you can also look beautiful as Queen Latifah with the products of CoverGirl. The advertisement also used logos to give the views a reason to buy the Covergirl foundations and powders. CoverGirl is convincing the viewers that the foundations and powders are “one size fits all and a lightweight coverage that is made to fit you”. Also using Queen Latifah is another form of logos. CoverGirl is indirectly saying that CoverGirl products such as foundations and powders are for any women, any skin type and any ethnic backgrounds. CoverGirl is trying to show that the viewer can trust CoverGirl