Course Project Essay

1199 Words Jan 10th, 2013 5 Pages
Term Project
Objective | Term Project Description | Ideas to Help Prepare the Course Project | Final Paper Rubric | Citation Help Objective

The objective is to complete a written plan that will suggest a practical Strategic Direction for a company. Term Project Description

This course requires the completion of a comprehensive Strategic Plan.
You have a choice to use either an existing company or a fictitious company. In either case, the Project is to complete a written plan that will suggest a practical Strategic Direction for the company.
The Plan will have 7 sections. The 6 sections will reflect each of the 6 TCOs plus a bibliography. Each section will be 2 - 3 pages in standard business proposal format.
The
…show more content…
Section 3 Industry Dynamics
TCO A - Given a company situation be able to describe the industry dynamics of technological innovation.
Here you should take the strategy identified in Section 1 and describe in detail why that is the right strategy based on what is occurring in the industry. Provide as much detail as possible as to the industry trends and why you think those trends are important.
Section 4 - Technology Sourcing and Internal Innovation
TCO D - Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through collaboration strategies and internal innovation.
Here you would offer ideas as to what is the best way to "Source" the technology that supports the strategy. A complete discussion about how best to manage the innovative capabilities of the company being described is required.
Section 5 - Product Development Strategy
TCO E - Given information about a company's industry, and organization, formulate a technological innovation strategy through its new product development strategy.
Product Development is very important to an organization. This section will describe how the company will structure its product development. Obviously, the kind of structure will be determined directly by the

Related Documents