The main customers for the Courier Pak (CP) service are the business executives and secretaries. This product is specifically for companies or individuals who need to ship sensitive and important documents overnight. Courier Pak is particularly useful to those who prioritize safely as the envelopes are tearproof and waterproof. According to Exhibit-5, the largest consumer of CP was the manufacturing and distribution industry, followed by advertisement industry, and printing and publishing industry. Of the “rush” and “emergency” shipping market, CP only covers 1.5 percent (1300 pieces per day) of the market. According to Exhibit-6, the overall market size for rush or emergency delivery is 870,000 pieces per day, but this market total includes
