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The Importance Of Ethics In Fashion Business

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In recent years, E-commerce have been rapidly expanding and consumers are shopping more online than retail stores. Online sites for example: Amazon, EBay, Alibaba, Taobao, Groupon, Rakuten, Walmart, etc. allows independent sellers to sell their products on the company website. Sellers is able to reach more customers with their products and consumers is able to purchase products not available at local stores. As an E-commerce seller, my fashion business generates most of the revenues through international buyers. However, during the past two years my fashion business has been declining; this is due to news reports and online forums stating “Chinese sellers sells fake/counterfeit products” or “Chinese products is fake and bad quality”. I can’t …show more content…
I was doing something I enjoy and earning money at the same time. Recently, as I mentioned earlier, online news and forums started labeling all China online sellers is selling fake/counterfeit/cheap products. After viewing the different articles online, this matter affects me deeply and personally. As a seller and a Chinese person, I don’t want to be label as part of an unethical person. I always have been an honest seller and my parents taught me value in customers and the business will come. I try to keep my cost low while maintaining the quality of clothes that I sell. However, more international buyers are skeptical when they view products online. To me, the clothes that I design; I’ve spent hours in perfecting and now most of the buyers believe my products is fake/counterfeit/cheap is very devastating news. Of course, on any E-commerce there is a seller review pages which supports the authenticity of the seller. However, with the recent Amazon making headlines with Chinese companies posting fake reviews to boost their products; the seller review page on my store is almost useless. But I believe I have suggestions to help identify a …show more content…
Unethical sellers will always be out there on the any E-commerce platform, to get rid of them is comparable to taking all their counterfeit/fake/cheap products away, which is not possible. The first solution is to help international buyers avoid purchasing some counterfeit/fake/cheap products. When making a purchase through an E-commerce website, the price is an important factor. If there are similar products and the price is almost the same and one product price is below then the product might not be authentic. Also, if the price doesn’t match the description or materials listed then the product could be fake. For example, if the product is a sweater, and the description reads 100% cashmere and is listed at $25.00. The seller could be selling a counterfeit product or a poorly made material cashmere product. My second solution is to help ethical seller to regain sales and avoid being part of the unethical seller E-commerce platform. Sellers should start avoiding cheap manufacturing in China. Right now I am still designing clothes but I am starting to look at manufacturing places in Malaysia, India, or Singapore. The cost of my product will increase, however, with this method, I can avoid listing my products as “Made in China”. My second solution for sellers is start collaborating with U.S sellers. Right now I am in contact with a EBay seller in the U.S, and

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