Essay about Cottle-Taylor Write Up

1565 Words Oct 29th, 2014 7 Pages
Introduction Cottle was founded in 1815 as a hand soap manufacture in Philadelphia. In 2009, The company produced over 200 products to serve the oral care, personal care and home consumer­product categories. Revenues were $11.5 billion over a span of 200 countries. Cottle viewed geographic expansion and new product development as key drivers of growth in foreign markets and divided its global operations into four geographic divisions: North America, Europe, Latin America, and Great Asia and Africa. Between 2004 and 2009, Cottles sales grew by 8% annually, net income by 12% and earnings per share by 14%, while personal and homecare products generated strong sales in the United States and Europe, oral care anchored the companys …show more content…
The factors that determine the demand for toothbrushes are: 1. Awareness of dental health: People are not aware about the importance of dental hygiene. Indians practised dental hygiene by chewing twigs from the Neem tree, which was referred to as Nature’s Drugstore, by using charcoal, tobacco, black salt and ash to clean their teeth. Many Indians, especially the ones in rural areas, did not see having dental problems such as bleeding gums or cavities as having improper dental care, they regarded them to be as a result of bad eating habits or genetics. A study in 2007 showed that 50% of Indians were not concerned with preventing or curing dental problems. The Indian Dental Association (IDA) and Cottle designed a campaign to educate citizens on oral health issues by providing free dental checkups, providing free product samples and also giving necessary guidelines for proper dental care and this campaign encouraged Indians to adopt the method of using toothbrushes and made them abandon their traditional way of cleaning their teeth. 2. Income of Households: The income of consumers affects the demand for toothbrushes. Indians who lived in rural areas were more likely to avoid using modern

oral care products than those who lived in urban areas. They were price­sensitive and this was because they lived on inconsistent

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