This can be explained by the media richness theory, simply by using the most appropriate form of communication for the task at hand. Not all, but most of the tasks or any issues that arise can best be dealt with by face-to-face interaction. Whether that is communication between member and employee or manager and employee, face-to-face communication is the best way to make sure they message is relayed quickly. Sometimes an employee needs to ask an employee from another department a question, so instead of walking all the way to the other department they will use walkie-talkies. Similarly, if a member has question about something but are not in the store, they can call to get their question answered instead of driving up there to maybe not find what they are looking …show more content…
The company still makes a profit every year, employees are kept happy, and members are taken care of. Updating to newer communication technologies requires a lot of money, something the dystopian higher-ups in the company do not want to splurge on. It also would take a lot of time getting everyone properly trained on these newer technologies, which could prove difficult given the average age of employees at Costco is probably around 40. The positives and negatives of using these current technologies, as well as some recommendations for other technologies and repercussions from them, will be addressed in the following pages. Overall, Costco could improve some communication technologies and try new things but why fix something that is not