Costco Communication Theory

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Eric Vere: As an employee of Costco, I thought it would be interesting to do our project about the company. Costco was created in 1976 under the Price Club name in an abandoned airplane hangar in San Diego. At first Price Club only had their doors open for small business owners but soon opened their doors to select non-business owners as well. The first actual Costco warehouse opened up in Seattle, Washington in 1983. Costco was the first company ever to go from 0 to $3 billion in sales in less than six years. Costco and Price Club merged in 1993 and together had a total of 206 warehouses that generated $16 billion in sales every year. Costco’s philosophy is to keep costs down and pass savings down to the members. They use the word “members” …show more content…
This can be explained by the media richness theory, simply by using the most appropriate form of communication for the task at hand. Not all, but most of the tasks or any issues that arise can best be dealt with by face-to-face interaction. Whether that is communication between member and employee or manager and employee, face-to-face communication is the best way to make sure they message is relayed quickly. Sometimes an employee needs to ask an employee from another department a question, so instead of walking all the way to the other department they will use walkie-talkies. Similarly, if a member has question about something but are not in the store, they can call to get their question answered instead of driving up there to maybe not find what they are looking …show more content…
The company still makes a profit every year, employees are kept happy, and members are taken care of. Updating to newer communication technologies requires a lot of money, something the dystopian higher-ups in the company do not want to splurge on. It also would take a lot of time getting everyone properly trained on these newer technologies, which could prove difficult given the average age of employees at Costco is probably around 40. The positives and negatives of using these current technologies, as well as some recommendations for other technologies and repercussions from them, will be addressed in the following pages. Overall, Costco could improve some communication technologies and try new things but why fix something that is not

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