Costco And Target

Improved Essays
Competitor Analysis Direct & Indirect Competitors by Domestic Region

Costco and Target are the direct competitors of Wal-Mart in the local market, and they are the most significant threat to the market share of the Wal-Mart. Costco is the largest discount wholesaler who can compete with the Sam’s Club of Wal-Mart. Target can be the biggest threat regarding competing with Wal-Mart at all levels. The low-price strategy followed by the Target is the same strategy which is Wal-Mart using. Target is gaining more market share recently by adding more grocery options in stores and expanded its stores internationally. Table 2 depicts market cap and revenue of Walmart and all the competitors.
According to an Indirect competitor, “Dollar Stores” could be the threat of Wal-Mart Company’s market share because of the recent success of “Dollar Stores” such as Dollar Tree, Dollar General, and Family Dollar. However, the fact is they cannot compete with Wal-Mart because these competitors are small in size and don’t have the potential to provide the same services and products as Wal-Mart.
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Figure 2 depicts the DuPont Analysis Competitors around the World
There are many International competitors available in the market, but we are only looking at some leading competitors of Wal-Mart. Table 3 shows Walmart’s market growth with International Competitors Overall International Market Growth
The company is enjoying notably from its operations almost everywhere except Japan. Figure 3 shows Walmart growth with International Market

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