Cosmopolitan Magazine The cosmopolitan magazine is designed for women to feel sexy and how they can attract men. The magazine mainly focus on the sexual wellness of women and explores how women can change or improve their lifestyle. The magazine has been successful in reaching out to global audience and it has differentiated itself from other magazines in its category. Cosmopolitan’s target market are women between the ages of 18 to 34 years. Women in this age group are considered as adults in their sexual prime. The magazines targets women regardless of their race, even though most of the time the girls on the cover page are blondes doesn’t mean the magazines is for white people only. Also, the target audience of this magazine are educated.
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The magazine is used in a household of young couples without children, but when there are children in the family it cannot lie around. It could be commonly found in the household of single people who are looking for a relationship. The magazine also have things for people of different generational segmentation. For instance people from today’s generation are attracted to celebrity lifestyle, people from the 90’s are attracted to something different and the magazine includes segments that includes every generation. Cosmopolitan uses psychographic segmentation to attracts it audiences. For instance today’s audiences are interested in the lifestyle of celebrities and Cosmopolitan is exploring that opportunity to attract many of its audiences. The dominos portfolio I have chosen for this magazine is the group ordering option. This option allows many people to order pizza for the same occasion. …show more content…
Johnson. The magazine celebrates the success of African Americans as well as African American pride. In the past, the magazine focused on the postwar issues and African America lifestyles. The magazines started to focus on African American public figures such as musicians, actors and many others celebrities. The target market for Ebony are African Americans from 18 years and above. The target audiences have to be educated. The magazine also focuses on a general household because there is not much adult content included compared to cosmopolitan. Ebony always celebrates the earlier generation and always includes things for each generation such as music, lifestyle, movies and many other things. Ebony uses psychographic segmentation because it always celebrates successful African Americans to inspire the current generation to do the same. The dominos portfolio that I choose is how the pizza company celebrates it new dishes and the people who male them. Dominos advertises on how they always make their pizza better and celebrate their workers who are successful in doing so. Ebony magazine also celebrates African Americans who are bring change to the community such as actors, business owners, athletes and many others. Dominos and Ebony share this likeness because they want to celebrate changes and progress. The messages that Ebony uses to are powerful to attract audiences. For instance the November 2005 issue celebrated the magazines 60
The magazine is used in a household of young couples without children, but when there are children in the family it cannot lie around. It could be commonly found in the household of single people who are looking for a relationship. The magazine also have things for people of different generational segmentation. For instance people from today’s generation are attracted to celebrity lifestyle, people from the 90’s are attracted to something different and the magazine includes segments that includes every generation. Cosmopolitan uses psychographic segmentation to attracts it audiences. For instance today’s audiences are interested in the lifestyle of celebrities and Cosmopolitan is exploring that opportunity to attract many of its audiences. The dominos portfolio I have chosen for this magazine is the group ordering option. This option allows many people to order pizza for the same occasion. …show more content…
Johnson. The magazine celebrates the success of African Americans as well as African American pride. In the past, the magazine focused on the postwar issues and African America lifestyles. The magazines started to focus on African American public figures such as musicians, actors and many others celebrities. The target market for Ebony are African Americans from 18 years and above. The target audiences have to be educated. The magazine also focuses on a general household because there is not much adult content included compared to cosmopolitan. Ebony always celebrates the earlier generation and always includes things for each generation such as music, lifestyle, movies and many other things. Ebony uses psychographic segmentation because it always celebrates successful African Americans to inspire the current generation to do the same. The dominos portfolio that I choose is how the pizza company celebrates it new dishes and the people who male them. Dominos advertises on how they always make their pizza better and celebrate their workers who are successful in doing so. Ebony magazine also celebrates African Americans who are bring change to the community such as actors, business owners, athletes and many others. Dominos and Ebony share this likeness because they want to celebrate changes and progress. The messages that Ebony uses to are powerful to attract audiences. For instance the November 2005 issue celebrated the magazines 60