The Medici were representatives of early Renaissance patronage, however, the only ones. Lorenzo de Medici was a strong ruler of the Florentine Republic, and is known for is patronage of the arts during the early Renaissance. Cosimo de Medici learned how using the arts would help him to influence the people and help him gain power. Because of Cosimo money and power art and architecture in Florence was flourishing during the Florentine Renaissance. The Procession of the Magi is filled with the Medici family. Gozzoli created this with one goal in mind to portray Medici in any way possible with their land, their villas and castles, the family itself. With all the money Medici had they were able to really pay to get a lot of things done start art
