According to Dianna Carr, a senior storyteller at Envisioning Storytelling, “the shortest route between two people is a story” (Taylor, 2006, p.2.). Along this route of great storytelling, Corus Entertainment was created in 1999. Built upon the foundation of compelling entertainment, Corus began to enrich the Canadian television, radio, and publishing industry by being one of the country’s leading media company. In the words of Corus Entertainment:
“We strive to bring the best in storytelling to our audiences by working together with the country’s most talented creators, producers, writers, musicians and actors, while strengthening and supporting Canada’s media and entertainment industry” (2015). Although the organization’s brand portfolio
“We strive to bring the best in storytelling to our audiences by working together with the country’s most talented creators, producers, writers, musicians and actors, while strengthening and supporting Canada’s media and entertainment industry” (2015). Although the organization’s brand portfolio