Propaganda Techniques In George Orwell's Animal Farm

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In 1945, George Orwell’s novella Animal Farm is a classic satirical an allegorical novella. Orwell’s fable sets about exposing the corruption of political ideals all too often experienced in Soviet, Communist society. These political ideals which underpin the ideology of ‘Animalism’, include equality, freedom and unity. Propaganda techniques are used by the pigs to gain optimal social control over all the other animals through the manipulation of these ideals.
The pigs knowingly operate against the farm animals to destroy the value of equality through the use of band wagoning to obtain control of the farm animals. Old Major outlined the importance of equality when he suggested that the animals of the farm takeover. As Old Major stated in his
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Napoleons dream of becoming a leader had become a reality as he had gained full control and had become a dictator. This is proven when the novella states “they had come to a time where no animal had dared to speak their mind, when fierce growling dogs roamed everywhere,” (Pg64) Napoleons rule had become violent as the animals were too afraid to do anything after “they had to watch fellow comrades get torn to pieces.” (Pg64) Napoleons use of his dogs insures that no animals shall dare defy him destroying there once loved freedom and replacing it with torture, creating a life that was worse than living under the autocracy of the humans. It is clearly shown in this novella that the pigs are easily manipulated as they are naïve to believe the pigs want the best for them, this is shown through the use of dramatic irony. Napoleon more destroys the freedom vowed by Old Major at the start of the revolution as he forces the animals to work and live and be treated as slaves proving Napoleon to be corrupt than the humans as the animals were only working for the better interest of the pigs and for the benefit of the pigs not themselves as they thought that was what they were doing. Squealer uses his loaded words to trick the animals into believing that they are working for themselves that they are now free so the animals are motivated to work faster and produce more but little do they know the pigs are worse than the humans as Squealer neglects to tell the animals. The intention in this novella was to show that through the miss-use of freedom and manipulation of the animals have proven that the animals are naïve and only want to be free of the humans and have a better life. This proves that the pigs are corrupting the animals and their

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