Corporate Website Analysis – IKEA (http://www.ikea.com/us/en/)
With the advent of technology, the world can now be considered as a global village. Online shopping is now considered as the most convenient way of shopping and purchasing products across the globe. Corporate websites today contribute to a major chunk of the sales for any given organization. For the sake of completing this assignment, the corporate website of IKEA is taken into consideration and was reviewed on September 28, 2015. AIDA (Attention, Interest, Desire, and Action) is a key that can make a difference for any marketing channel of an organization by enforcing the idea of the message.
Analysis of the Corporate Website
IKEA is a popular brand and has been using effective …show more content…
The use of low prices as evidence can be considered as the logical appeal to attract customers towards the website. The logical flow process for the corporate website was however observed to be complicated as compared to the competition. The main competitors such as Amazon and TESCO easily guide the customers to maneuver the website and browse for the choice of products needed. Apart from this, easy filters and assorted product lines help customers in purchasing the selecting the relevant products in a superior fashion. For IKEA, clutter of Ads and information overload may distract the …show more content…
Evidently, the online website is not performing very well as compared to its brick and mortar counterpart. Marketing campaigns have been launched simultaneously on both the channels simultaneously, but the response of physical stores is higher than the online store. Can this lower rate of customer attraction caused by the use of excessive information uploaded on even the very page of the paper?
Organizing information is a critical aspect of managing a website. After growing through the home page of the website it can be seen that there is a clutter of information present that may confuse the customer. Advertising is a crucial part of our business, but an excess of online promotions and ads can ruin the integrity of the website complexly. Breaking through the clutter is the uttermost objective of effective marketing in the contemporary era, which our website has failed to
With the advent of technology, the world can now be considered as a global village. Online shopping is now considered as the most convenient way of shopping and purchasing products across the globe. Corporate websites today contribute to a major chunk of the sales for any given organization. For the sake of completing this assignment, the corporate website of IKEA is taken into consideration and was reviewed on September 28, 2015. AIDA (Attention, Interest, Desire, and Action) is a key that can make a difference for any marketing channel of an organization by enforcing the idea of the message.
Analysis of the Corporate Website
IKEA is a popular brand and has been using effective …show more content…
The use of low prices as evidence can be considered as the logical appeal to attract customers towards the website. The logical flow process for the corporate website was however observed to be complicated as compared to the competition. The main competitors such as Amazon and TESCO easily guide the customers to maneuver the website and browse for the choice of products needed. Apart from this, easy filters and assorted product lines help customers in purchasing the selecting the relevant products in a superior fashion. For IKEA, clutter of Ads and information overload may distract the …show more content…
Evidently, the online website is not performing very well as compared to its brick and mortar counterpart. Marketing campaigns have been launched simultaneously on both the channels simultaneously, but the response of physical stores is higher than the online store. Can this lower rate of customer attraction caused by the use of excessive information uploaded on even the very page of the paper?
Organizing information is a critical aspect of managing a website. After growing through the home page of the website it can be seen that there is a clutter of information present that may confuse the customer. Advertising is a crucial part of our business, but an excess of online promotions and ads can ruin the integrity of the website complexly. Breaking through the clutter is the uttermost objective of effective marketing in the contemporary era, which our website has failed to