Corporate Strategy Of Samsung

753 Words 4 Pages
Samsung is a corporate group that is not only based in South Korea, but also a contributor that impacts the everyday lives of people all around the world, especially South Korea. Under the grand umbrella of Samsung, are countless subsidiaries including Samsung Electronics, Samsung Life Insurance, Samsung C&T Corp., and many more. Due to its reputation as a wealthy and successful company, many people envy and study Samsung to find its methods for prosperity. Samsung’s recipe for affluence lies in their corporate culture, strategic planning, innovation & change, and personnel development. Samsung is considered a powerhouse in every market it’s in. They are well known for their electronic products like smart televisions, digital cameras, computerized …show more content…
Recently, Samsung has been on the news because of their Galaxy 7 smartphone product and its relapsing battery exploding problem. While it may have initially receive a negative appearance to the public and its audience, there is an underlying aspect that goes unnoticed by its critics. The aspect that Samsung is not afraid to test the limits of technology and do it at the costs of sales, public acceptance, or even consumer safety. However, their pursuit for innovation does not mean Samsung does not care about their sales, public appearance, or even consumer safety, but it shows the risks they are willing to make in advancing and achieving their vision of “Inspire the world and Create the Future.” The executives of Samsung realize failure is required in their path to success, and is not afraid of it. In a market that deals with electronics and technology, it is forever changing and advancing. Samsung realizes that innovation is essential to keep up with this ever-changing market, to stay …show more content…
Despite this critique, Samsung must obviously be different in some way to be considered a global leader in hardware and software. Samsung can’t be merely taking ideas from companies such as Apple and Google. What they do different is that Samsung implements a strategy called patent circumvention. Patent circumvention focuses on starting from a landscape of patents and claims of an existing patent to create solutions that circumvent this existing patent. An example of Samsung’s use of patent circumvention is their lawsuit with Apple over a keyboard patent dispute. Samsung took Apple’s autocorrect feature and incorporated it in their software arguing that Apple’s original patent refers to hardware and not software technology. While they ultimately lost, and cost them an estimate of $548 million, it shows how Samsung takes patents and tries to loop around and improve it. Samsung targets competitors and their patents, to help inspire their own

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