Corporate Statement And Corporate Values Of Louis Vuitton And LVMH Group

702 Words 3 Pages
“To define its mission, a company ought to address Drucker’s classic questions. What is our business? Who is the customer? What is of value to the customer? These simple sounding questions are among the most difficult a company will ever have to answer. Successful companies as them continuously and answer them thoughtfully and thoroughly.” (Kotler, Keller and Brady. 2012).

Definition;
“A mission statement is a succinct statement of the mission or purpose of an endeavor. It gives clear expression to what is to be achieved, in what manner will be achieved and why it is worth achieving. The terms ‘mission statement’ and ‘vision statement’ are somewhat synonymous. For some practitioners, the distinction may be that a vision statement is a higher
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The LVMH company mission statement is:

"The mission of the LVMH group is to represent the most refined qualities of Western “Art de Vivre” around the world. LVMH must continue to be synonymous with both elegance and creativity. Our products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy.” (Louis Vuitton, 2015)

The meaning of ‘Art de Vivre’ being ‘The art of living’, LVMH overall corporate objectives is to give the customers a taste of the art of living and its qualities. LVMH owns numerous luxury brands with a variety of high-quality goods such as champagne, accessories, clothes, beauty products, perfumes, etc., their main goal which keeping up their high standards are trying to achieve is to represent the Western way of luxurious living around the
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To be able to maintain a consistent execution of its mission statement, LVMH has formulated ‘Corporate Values’ lo guide its leaders. The LVMH Corporate Values are:
“Be creative and innovative” – meaning that to achieve a long term accomplishment is a mix of artistic creativity and technological information.
“Aim for product excellence” - “The search for excellence goes well beyond the simple quality of products: it encompasses the layout and location of our stores, the display of the items they offer, their ability to make their customers feel welcome as soon as they enter our stores. All around them, clients see nothing but quality.”
“Bolster the image of our brands with passionate determination” – “The search for excellence goes well beyond the simple quality of products: it encompasses the layout and location of our stores, the display of the items they offer, their ability to make their customers feel welcome as soon as they enter our stores... All around them, clients see nothing but

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