Corporate Social Responsibility (CSR) as a Serious Matter Again
Today, technology plays a vital role in our lives. There are derivatives of technology that are used as tools improve our understanding of practical issues. Videos are one of the most effective tools. The more technology advances, the more beneficial these tools to a wide range of sectors. Videos have been used in the business sector to reach a greater audience and accomplish better goals regarding wide known issues. One of those issues is Corporate Social Responsibility (CSR). It is one of the business ongoing issues that have to do with the lack of providing and executing social responsibility to their surrounding. Videos have greatly grown to the point that is it accessible …show more content…
Unlike previous solutions, the scope of the goal of the video incorporates all those who play a role in CSR. It is a matter of combining the business perspective and all the stakeholders in the same time. However, this video will not only concentrate on ordinarily solutions of raising awareness of CSR, but it will help to reformulate CSR in a better context. This piece of communication event aims to reach all external and internal groups of stakeholders to achieve the proper goals. Because each one of these groups plays a unique and significant role, it is better to aim for reaching all of them. In other words, their decision affects the market atmosphere and the position of the business in that …show more content…
These three major elements work best together from the beginning of the video till the end. The video will start with a simple explanation of the triple bottom line: people, planet and profit. That is to establish a platform understanding using basic language that could be understood by everyone. After that, I will present the most recent definition of CSR. Then, since executing CSR takes different shapes and form depending on the nature of the business, I will post a question in the video concerning how a CSR activates are different considering the available resources and capabilities. The three spheres of society that I will mention includes: community, environment and the ethical side of the business. Finally, there will be following questions to alter the stakeholder understanding of their roles in implementing CSR. All these elements will help in perceiving CSR as compulsory element of the business.
Videos convey messages in a simple and effective ways. I chose to make a video because this medium is growing larger. It is the medium the can be used to reach the entire stakeholder because the publication of videos is allowed in many social media that is used by the audience. In other words, the goal regarding CSR is going to be effectively achieved. Videos let the audience engage completely
Today, technology plays a vital role in our lives. There are derivatives of technology that are used as tools improve our understanding of practical issues. Videos are one of the most effective tools. The more technology advances, the more beneficial these tools to a wide range of sectors. Videos have been used in the business sector to reach a greater audience and accomplish better goals regarding wide known issues. One of those issues is Corporate Social Responsibility (CSR). It is one of the business ongoing issues that have to do with the lack of providing and executing social responsibility to their surrounding. Videos have greatly grown to the point that is it accessible …show more content…
Unlike previous solutions, the scope of the goal of the video incorporates all those who play a role in CSR. It is a matter of combining the business perspective and all the stakeholders in the same time. However, this video will not only concentrate on ordinarily solutions of raising awareness of CSR, but it will help to reformulate CSR in a better context. This piece of communication event aims to reach all external and internal groups of stakeholders to achieve the proper goals. Because each one of these groups plays a unique and significant role, it is better to aim for reaching all of them. In other words, their decision affects the market atmosphere and the position of the business in that …show more content…
These three major elements work best together from the beginning of the video till the end. The video will start with a simple explanation of the triple bottom line: people, planet and profit. That is to establish a platform understanding using basic language that could be understood by everyone. After that, I will present the most recent definition of CSR. Then, since executing CSR takes different shapes and form depending on the nature of the business, I will post a question in the video concerning how a CSR activates are different considering the available resources and capabilities. The three spheres of society that I will mention includes: community, environment and the ethical side of the business. Finally, there will be following questions to alter the stakeholder understanding of their roles in implementing CSR. All these elements will help in perceiving CSR as compulsory element of the business.
Videos convey messages in a simple and effective ways. I chose to make a video because this medium is growing larger. It is the medium the can be used to reach the entire stakeholder because the publication of videos is allowed in many social media that is used by the audience. In other words, the goal regarding CSR is going to be effectively achieved. Videos let the audience engage completely