Corporate Social Responsibility At Mcdonald 's Essay

786 Words Dec 28th, 2016 4 Pages
Corporate Social Responsibility at McDonald’s Corporate Social Responsibility (abbreviated CSR) is a relatively recent business movement that emphasizes looking at social and environmental factors in addition to the traditional economic factors like revenue and growth. The Down Jones Sustainability Index created the popular definition of CSR as “a business approach that creates long-term shareholder value by embracing opportunities and managing risks deriving from economic, environmental and social developments” (Carpenter, M., Bauer, T., Erdogan, B., 2010). Companies of all kinds engage in CSR, with an international survey by KPMG finding over half of companies publishing formal CSR reports (Carpenter, M., Bauer, T., Erdogan, B., 2010). Among the companies who publish CSR reports is the fast food giant McDonald’s (McDonald’s, 2016). McDonalds, like many companies, are following a trend of increasing CSR related goals, however they face significant challenges in being sustainable. The biggest issue that McDonald’s faces in setting CSR goals is with the sheer scale of their operations. When they introduce a new product to one location, it has to also be introduced to the other 14 000 restaurants around the world. When they want to change an ingredient, they need to secure massive amounts of the new ingredient to assure that all locations have a sufficient supply to use the new ingredient in all of their stores. For example, the first day that McDonald’s introduced Blueberry…

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