Annotated Bibliography: Corporate Identity And Corporate Reputation

Improved Essays
Abratt, R., & Kleyn, N. (2012). Corporate identity, corporate branding and corporate reputations: Reconciliation and integration. European Journal of Marketing, 46(7/8), 1048-1063. doi:10.1108/03090561211230197 Abratt, of University of the Witwatersrand, Fort Lauderdale, Florida, and Kleyn, of Gordon Institute of Business Science, University of Pretoria, Pretoria, South Africa conducted research from literature identifying the integration of corporate identity, corporate branding and corporate reputation. The findings of this article present a framework that illuminates and defines each construct demonstrating where there is overlap and integration. These authors through their in-depth research …show more content…
Using surveys, the researchers argue the correlation of human resource management and organizational performance. The findings of the research indicate that employee orientation is strongly affiliated with the organization’s financial performance, and that the firm should strengthen internal stakeholder relationships with employees while simultaneously focusing on shareholder value. The relevance of the research will be essential to proving that employees are the most valuable stakeholder, and when human resources practices and employee orientation is high, they will have a positive impact on the organization’s image, reputation and financial performance.
Del Brío, J., & Lizarzaburu, E. R. (2017). Corporate Reputation and Corporate Social Responsibility and its impact in the financial sector. Journal of Customer Behaviour, 16(1), 91- 105. doi:10.1362/147539217X14909732699516 Brio, a Ph.D. and former Professor at the University Carlos III of Madrid, and Lizarzaburu,
…show more content…
Esmaeilpour, M., & Barjoei, S. (2016). The Impact of Corporate Social Responsibility and Image on Brand Equity. Global Business & Management Research, 8(3), 55-66. The authors Esmaeilpour, & Barjoei, provided informative research when attending the Persian Gulf University, Bushehr, Iran, regarding the effects of corporate responsibility and corporate image as it relates to brand identity. The research methodology used a sampling of 384 consumers in Morghab food industry in Iran, to answer question regarding corporate social responsibility. The finding if their study proved that there are favorable outcomes when organizations are exercising corporate responsibility comparatively to corporate image and brand equity. Therefore, the relevance of this article will provide a basis that when organizations are active within the communities they serve, positive mental images, satisfaction and loyalty will be synonymous with the organization’s image. The article supports that CRS as a strategic investment that will contribute to giving the organization a competitive

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