Vertical integration is an important corporate level growth strategy for many firms due to the ability for organizations and businesses to expand into new operations while taking over functions previously performed by suppliers and vendors within the production phase of development. Vertical growth strategies use new products to fulfill the firm's own requirements by either supplying new inputs or by serving as a customer for its output capabilities (Lashinsky, 2015). In vertical integration the firm usually moves backward or forward from the present product depending on potential success. There are several advantages for choosing vertical corporate growth strategies however from a corporate standpoint such as giving businesses more control
