Essay about Corporate Culture

4378 Words Jul 2nd, 2013 18 Pages
Contents
1.1 BACKGROUND OF THE STUDY 4
1.11 Indian weddings 4
1.12 Indian greetings 4
1.13 Indian Food 4
Introduction to American culture 5
1.14 American music 5
1.15 American religion 5
1.2 PURPOSE OF THE STUDY 6
1.3 SCOPE OF THE STUDY 7
2.0 LEVELS OF CULTURE 7
2.01 GLOBAL CULTURE 7
2.02 REGIONAL CULTURE 7
2.03 NATIONAL CULTURE 7
2.04 ETHNIC CULTURE 7
2.05 SOCIAL CLASS CULTURE 8
2.06 ORGANIZATIONAL CULTURE 8
2.07 FAMILY CULTURE 8
2.08 GENDER CULTURE 8
2.09 AGE CULTURE 8
2.1 DETERMINANTS OF CULTURE 8
2.11 GEERT HOFSTEDE’S MODEL 9
2.12 INDIVIDUALISIM V COLLECTIVISM 9
2.13 POWER DISTANCE 9
2.14 LARGE POWER DISTANCE 9
2.15 SMALL POWER DISTANCE 9
2.16 MASCULINITY V FEMINITY 9
2.17 UNCERTAINITY AVOIDANCE 10
3.0
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According to Ian Brook (2009 pp310-311) in order to be a successful manager one must possess good communication skills. The nature and patterns of communication exhibited by individuals are ascertained by cultural and social values. Doing business across cultures and managing in a multicultural environment, however can raise difficulties and conflicts due to cultural differences
Greet Hofstede defines culture as “the collective programming of the mind which distinguishes the member of one group of people from another”. Hofstede also contends that commonly held values are the basis for the programming of the mind.
Don Helrielgel and John Slocam define culture as shared characteristics, such as language, religion, modes of social relationships and values which distinguish members of one group.
So generally, culture would be defined as the sum total of solutions that a society invents to cope and adapt to their natural and social environment. Culture helps a group of people to cope with the world and with one another. Culture therefore includes every aspect of the national life that is ethos and mentality, values customs, socio-political and economic behavior, indigenous methods of organization, decision making processes and methods of exercising power, methods of production, food, dress and religion. Many people including many developing agencies look at culture in this narrow form that is art, music, dance and dress.
From the above

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