The Importance Of Corporate Citizenship

Decent Essays
Corporate citizenship is defined as “the extent to which businesses are socially responsible for meeting legal, ethical, and economic responsibilities placed on them by shareholders” (Investopedia, 2014). The goal of many businesses is to create higher expectations for everyday comforts and personal satisfaction in the communities in which they work, while still protecting the benefits of their stakeholders. There are also companies whose stakeholders take their power to discipline their employees and other companies who do share their values. This is an example of unethical behavior and one should use their power to try to help others of bringing them down.
In the media, we hear a lot of stories about companies that participate in poor corporate
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It helps build a foundation in which in which the company, stakeholders, and workers can rely on. It’s the responsibility of a company to regulate ethics and to discipline unethical behavior that occurs within and outside of the workplace. If companies like Enron, would have engaged in these approaches every day, the stakeholder and workers would do the right thing, at least I would. “Ethics and integrity are at the core of sustainable long term success. Without them, no strategy can work and, as Enron has demonstrated, enterprises will fail” (Forbes, 2013).
A good corporate citizen is “a corporation that accepts the importance of being collectively responsible for its local community and environment as an integral part of their core business” (GABM, 2014). There are several companies that comes in mind when I think of a good corporate citizen. For example, Nike & Walt Disney are all companies that are committed to being a good and responsible corporate
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Nike works hard to maintain their ethical integrity making them a good corporate citizen. “Nike has a commitment to management practices that respect the rights of all employees, including the right to free association and collective bargaining, a commitment to minimizing their impact on the environment, providing a safe and healthy work place, and promoting the health and well-being of all employees.” This is Nike’s code of conduct; which is translated and posted in all major Nike workplaces across the world, which exemplifies the commitment to ethics and the Nike stakeholders ("Nike 's Labor Practices." , ICMR. 2002).
Nike is a compnay that is very dedicated to the community. They use sports as a way to empower those in the community to reach their full potential. Nike and their employees give back to the local communities by donating money to children and those in needs. Like other companies, Nike has had problems in the past with their use of sweatshops but the company took action and got the problem correctly. This type of behavior has a major impact on not only their performance but improved the way people looked at their company. This has greatly improved their performance in corporate

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