Advertising is utilized to target customers in the promotion of a company’s products and services. Corporate advertising goes beyond promoting a product or service by serving a public relations function focused primarily on building an organization’s image and reputation. In responding to if a corporate advertising program for JetBlue would be recommended, you concluded that a corporate advertising program would be beneficial. Specifically, you note the effect corporate advertising has on public opinion during a crisis as well as the importance of post-crisis communication strategies to lessen negative stakeholder reactions that could possibly harm the reputation of the organization. An additional use of corporate advertising to consider is
