Corona Extra Strategy
Peter G. Robinson
Argosy University
CORONA EXTRA STRATEGY The first time I drank a Corona, I thought it was one of the worst beers that I tasted. My friend told me to put a lime in it, and it still tasted terrible. That was fifteen years ago, today, Corona is one of the top selling imported beers in the country. In this paper, I will discuss the strategy of Corona Extra and will look at the demographics and talk about the cultural differences and how the Corona Extra Company compensated for those differences. To start, let’s discuss a little about the history of the Corona Company. Corona was first brewed in 1925 by Cerveceria Modelo, a company based in Mexico City. It wasn't imported to the United States until 1979. (2011, N.E. Peabody) During my research, I have found that Corona Extra has become the number One imported beer in the United States, pushing Heineken to second place. Corona Extra has made itself synonymous with relaxation and having a good time on the beach. If you have seen any of their advertisements you will see a man and a woman sitting on the beach, sometimes they show them on vacation and sometimes they have just finished a hard day at work and they are just relaxing at the bar, but the idea is that when you drink a Corona Extra the taste relaxes you and you …show more content…
Since the U.S. is known for its fast pace and cut throat business tactics, Corona Extra shows you that the average fast paced American can slow down, sit back and relax in the same nice, relaxed atmosphere as Mexico.
Conclusion
Corona Extra has come a long way since it was first introduced to the United States back in 1979. Using the big trade of exports and the idea of slowing down and relaxing on a beach in Mexico, Corona Extra has have made their name known all over the United States and the world
Peter G. Robinson
Argosy University
CORONA EXTRA STRATEGY The first time I drank a Corona, I thought it was one of the worst beers that I tasted. My friend told me to put a lime in it, and it still tasted terrible. That was fifteen years ago, today, Corona is one of the top selling imported beers in the country. In this paper, I will discuss the strategy of Corona Extra and will look at the demographics and talk about the cultural differences and how the Corona Extra Company compensated for those differences. To start, let’s discuss a little about the history of the Corona Company. Corona was first brewed in 1925 by Cerveceria Modelo, a company based in Mexico City. It wasn't imported to the United States until 1979. (2011, N.E. Peabody) During my research, I have found that Corona Extra has become the number One imported beer in the United States, pushing Heineken to second place. Corona Extra has made itself synonymous with relaxation and having a good time on the beach. If you have seen any of their advertisements you will see a man and a woman sitting on the beach, sometimes they show them on vacation and sometimes they have just finished a hard day at work and they are just relaxing at the bar, but the idea is that when you drink a Corona Extra the taste relaxes you and you …show more content…
Since the U.S. is known for its fast pace and cut throat business tactics, Corona Extra shows you that the average fast paced American can slow down, sit back and relax in the same nice, relaxed atmosphere as Mexico.
Conclusion
Corona Extra has come a long way since it was first introduced to the United States back in 1979. Using the big trade of exports and the idea of slowing down and relaxing on a beach in Mexico, Corona Extra has have made their name known all over the United States and the world