This paper discusses and analyzes a company that was established in 2015 named CorLynn. CorLynn was created to produce homeless bags that a small family of four could pass out from their cars and then expanded to a clothing and accessory company that features products with Bible verses and messages. CorLynn provides these products through and online store as well as a storefront located in Terre Haute, IN. Key topics and concepts will be covered in this paper to include; design strategy, mass customization, customer satisfaction, innovation, target market, inventory management, product life cycle, balanced scorecard, and ISO 9000. Within this paper, these topics are defined and explored in depth. The paper also provides an insight …show more content…
These products all have a verse from the Bible on them or a message from the Bible. The clothing line includes long and short sleeve T-shirts in a rainbow of colors and a Bible verse or message embroidered on them. The hats include the same color choices and verses or messages. The jewelry line includes necklaces and bracelets with either a cross or the word Jesus dangling from it. The accessories include notepads, pens, and bookmarks. All of the accessories deliver a Bible verse or message. The homeless bags which include food and water are free with any product that is bought through CorLynn. The company provides these homeless bags to help aid in the mission of CorLynn which is to feed with faith and share the word of God. This is accomplished by providing food and clothing to the homeless. They do this by selling clothing and products that help spread the word and they use the proceeds to continue to help the …show more content…
The company is run by only 4 people including myself. My previous volunteer work with the church and my Bachelors in Business Management as well as my financial background has made me invaluable to the company. I have helped serve homeless people every weekend at church and have a large understanding of how a business runs due to my educational background. I can manage employees successfully and help with the accounting books. I am able to effectively bargain shop for companies that will make the products at lower costs so that there is a higher profit made per item which then allows for a greater number of homeless bags to be produced and passed out.
The integrative learning project is designed to find processes that will help improve the overall performance of the company. There are many options for a company to help it run more efficiently and effectively but they don’t all work the same for each company. It is vital that a company researches and find the best options for them. The topics that will be reviewed and analyzed fall into four different categories. These categories include products and services, business strategies and goals, supply chain management, and process monitoring. These categories are needed to make CorLynn grow and