Coraline Vs Paranorman Essay

The trailers for Coraline and Paranorman both portray the concepts of courage needed to overcome hardships in life, such as saving those who can’t help themselves and bullying. Both trailers reveal the protagonists unhappiness with mundane life, before focusing on ways to overcome the repercussions of their actions (Coraline escaping reality and Paranorman using his abilities to benefit the community). Both trailers reveal the unhappiness of both protagonists, and draws the audience in with the curiosity of how their lives will unfold. Both trailers inform the audience that the films follow the stories of children who must overcome hardships and struggles that follow them both to be able to move on and find happiness in the world they live …show more content…
As the films are animated they do not appeal to an older audience, however the themes interest parents who may have to take their children to see the film, increasing the film's revenue. Both films are classified as PG, thus allowing subtle adult material to be shown through the trailer, such as in Paranorman where Norman’s friend shows up at his house wearing a “Jason’s hockey mask” (a reference from the popular horror movie Friday the 13th), this entices an older audience to go see it in theatres or hire the DVD. Both trailers advertise the films without revealing too much about the storyline, therefore arousing the audience's curiosity which in turn may entice them to find out what happens in each film. This is a primary marketing technique to encourage viewers to watch or purchase the film. Both trailers were shown in Event cinemas, and had been advertised in numerous ways. Coraline was advertised on TV, with movie posters, on social media, in magazines (such as Girlfriend and Total Girl), while Paranorman was advertised on TV, with movie posters, in magazines (such as Totally Wild and