Coordinate Promotional Strategies For Macdonald Essay
Coordinate promotional strategies for MacDonald’s.
4.1 Promotion resource requirements are agreed, and budgets and targets are established and allocated to components of the promotional mix for specific products in MacDonald’s.
Answer: MAC DONALD’S has several ways to address its customer, the marketing communication mix consist of various marketing tools which are discussed below:
Product (A): MC CHICKEN SPICY
PROMOTIONAL MIX FOR THE PRODUCT BY APPLYING MARKETING TOOLS
ADVERTISING: MCDONALD’S promotes its product by bill board stands in TV commercials. At the moment very famous is “Mac chicken” burgers with the famous rugby players and NFL STARS.
Public relations: to improve the public image of the product MacDonald goes red to green, to show the customers that the product is added with green herbs, beet root, and other veggies.
Sales promotions : FOR recent in news is coming that MacDonald is using buy one get one free , this strategy work well in attracting customers.
BUDGET AND TARGETS:
• Considerable resources: Expendable considerable resources to updates its menu and introducing low pricing meals.
• Target audience: Customers eats cheap meals and for children’s its kid’s meals and grabs the value meals and Mac chicken burgers. Students and employer eat heavy burgers like Mac attack as they work or study or both.
Product (b): Chocolate sundaes & frozen cokes.
ADVERTISING: Chocolate sundaes and frozen cokes advertise on bus…