Lelwica describes “cool rituals” are following national trends the media portrays as being healthy or the “norm”. Due to how people want to fit in, we are what we thing about. Due to the media always being in our faces, we are constantly being shaped and directed to believe by what has the most outreach. Our decisions are constantly being influenced by what we see and believe. I believe media is the result of the people since we pay and encourage what we like, and therefore encourages popular and innovative ideologies. Lewicia’s rituals she describes begin as being more secular-we act and follow what we see. Then, Lewicia describes how weight trends and dieting exercises are rituals being done are to follow a “cool” code, making them religious.
