Convers Converse: Overcoming Obstacles

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enhance their Nike+ app through the created “Apple Watch NikeLab” and many other digital device companies as well. The Jordan Brand, produces its licensed casual and athletic apparel, footwear and accessories with the focus on basketball. This brand is so monumental that it is in its own reporting category within the NIKE Brand. Jordan will continue to sell no matter what due to the publicity it has gained since the day it was banned from the NBA. Its brand image, the Jumpman logo, is iconic and is known throughout the world.

Hurley is one of Nikes’ subsidiary brands located in California who produces surf apparel and accessories. They mostly cater to the water sports athletes such as surfers, water skiers and others but still produces apparel for casual wear as well. This was huge part of Nikes’ strategic plan in gaining access to every athlete in every sport in the world.
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They are known as America’s most iconic footwear brand. They were the basketballs first pair of shoe which was worn by Wilt Chamberlain in his historical game where he scored 100 points in an NBA game in 1962. Since they have been bought by Nike, they have been producing many different types of Converse to fit every lifestyle. This brand will always continue to thrive under the influence of Nike innovative drive.
In addition to the products we sell to our wholesale customers and directly to consumers through our DTC operations, we have also entered into license agreements that permit unaffiliated parties to manufacture and sell, using NIKE-owned trademarks, certain apparel, digital devices and applications and other equipment designed for sports activities (Nike, Inc.,

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