Hurley is one of Nikes’ subsidiary brands located in California who produces surf apparel and accessories. They mostly cater to the water sports athletes such as surfers, water skiers and others but still produces apparel for casual wear as well. This was huge part of Nikes’ strategic plan in gaining access to every athlete in every sport in the world. …show more content…
They are known as America’s most iconic footwear brand. They were the basketballs first pair of shoe which was worn by Wilt Chamberlain in his historical game where he scored 100 points in an NBA game in 1962. Since they have been bought by Nike, they have been producing many different types of Converse to fit every lifestyle. This brand will always continue to thrive under the influence of Nike innovative drive.
In addition to the products we sell to our wholesale customers and directly to consumers through our DTC operations, we have also entered into license agreements that permit unaffiliated parties to manufacture and sell, using NIKE-owned trademarks, certain apparel, digital devices and applications and other equipment designed for sports activities (Nike, Inc.,