Imax Innovation Case Study

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This class, though we spent the majority of time talking about innovation, both sustaining and disruptive, was at its heart a class about convergence. In layman’s terms, convergence is the coming together of two or more distinct entities or experiences. There are three main lenses through which we at convergence, technological, economic, and cultural. Technological convergence occurs when existing technologies come together in a way that inspires new use or creates new applications. An example of this type of convergence would be the Xbox. The Xbox one combines a gaming system, DVD/BluRay player, radio, and webcam into one cohesive offering. All of these technologies existed independent of one another; the convergence brought the existing tech …show more content…
They consist of improvements to products or services that customers already know that they want. These improvements generally increase customer satisfaction. An example of this type of innovation is the recently released IMAX Laser Projector . While I do not really understand the specifics of the technical specs, the new side-by-side projectors work together to create a hereto-unseen level of contrast and brightness as well as improved the sharpness of the image and reduces lines and noise. The technology used in the IMAX projector has been around for over a decade and the 70mm IMAX film projection has been used in the film industry for years. Not only that, but laser based projectors are not a new thing; IMAX is just using them in a new, sustaining, …show more content…
Big bang disruption is large-scale, fast-paced innovation that has the ability to disrupt stable businesses very quickly. An example of this type of disruption would be the Xbox Kinect made by Microsoft. This product combined image capture and voice recognition. The Kinect was launched in 2010. At first, the Kinect became a hit with consumers and sold more than 8 million units in the first two months of sales, a Guinness World Record of fastest selling commercial device. In 2013, when the Xbox 1 was released, the Kinect 2 was sold with the machine. The Xbox 1 was also sold at a premium price which, may believed was caused by the inclusion of the Kinect. Because of this pricing, many of Xbox’s core consumers were being overshot. Unfortunately, the technology of the Kinect did not meet consumer expectations as far as graphics were concerned and Microsoft was forced to unbundle the Kinect form the Xbox and sales have declined significantly . For Microsoft, the Kinect technology too off like a shot, but petered out almost as quickly as it took off, a good illustration of big bang

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