7-Eleven Case Study

Superior Essays
Convenience stores have come a long way since the first one was founded in 1927. The first 7-eleven was founded in Dallas, Texas as the Southland Ice Company. It started out as “Tote’m” stores where they sold blocks of ice to the local community. One night, after a football game, the store got so busy that the employees forgot to close up the store. This is when the idea of staying open 24/7 came about. “Tote’m” then changed its name to “7-eleven” as a play on the store hours because they were now open from 7 to 11. 7-eleven started a trend for other convenience stores to stay open longer, even 24/7. Not only did the convenience stores stay open longer, but they also started serving as sources for supplementary shopping. You could find more …show more content…
The first convenience stores opened in 1980. Because Taiwan had one of the world’s highest population densities, it was a major target for convenience stores (and still is today). Taiwan was such a successful place for these stores. While America did horizontal zoning, Taiwan built their buildings with vertical zoning. Vertical zoning brought in a lot of traffic for the stores. Another reason convenience stores were perfect for Taiwan was that the people did not like to wait and these stores were fast paced, perfect for impatient people. Convenience stores began to offer an array of services like package shipping and bill payment, this made them even more …show more content…
Taiwan 7-elevens are on bottom floors of busy buildings in busy areas while in America they are usually in open areas with their own parking lots and sometimes are even gas stations. Taiwan 7-elevens offer many more services, products, cooked food options, and local delicacies. The 7-elevens in America offer gas stations while the ones in Taiwan don’t really need the gas stations because everything is in walking distance. Taiwan 7-elevens offer i-Bon machines, day care, and wifi. They meet any need that a customer may have because they go above and beyond. The two countries have very different store designs because of their locations. 7-elevens in Taiwan tend to be in the city while 7-elevens in America can be anywhere. In Taiwan, they are smaller and tend to have a more irregular shape while in America, they tend be bigger and more open. The Taiwan shops have to be smaller because space in the city is harder to come by. The American shops are much bigger because 7-elevens here are usually gas stations and need more room. In Taiwan, they just try to put as many stores in an area as possible to create as much business as they can. The difference in Taiwan and American shops is drastic. Taiwan stores offer so much more than the American stores because they care more about reaching and helping their

Related Documents

  • Improved Essays

    Kohl's Corporation History

    • 1125 Words
    • 5 Pages

    Kohl’s Corporation History During 1962 in Brookfield, Wisconsin, Max Kohl opened his first department store, Kohl’s. With its opening emerged a new experience for shoppers. Shoppers were now able to find everything from shoes, car accessories, candy to sporting equipment in one place.…

    • 1125 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    This should be TJX’s first priority in determining a strategy. The clothing and apparel they sale will vary among different global markets. TJX also needs to factor in if their competition has already penetrated that market and if so how much. There is vast potential for TJX to expand globally. Products ranging from clothing to home goods are something that everyone uses, add that with the affordable price points of their inventory and you have a winning formula.…

    • 411 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Overall Market The coffeehouse market is comprised of a total of 53,987 coffeehouses in the United States with “Starbucks and Dunkin’ Donuts owning around 60% of the country’s coffee market. Starbucks controls an estimated 36% market share with 20,000-retail stores in 65 countries (11,000 of them in the U.S.). While Dunkin’ Donuts roughly owns 24% market share with nearly 11,000 outlets in 33 countries, about 7,000 in the United States (CHAMPAGNE, & IEZZI, 2014). The history of Starbucks dates back to 1971, the first store opened in Seattle, Washington.…

    • 114 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    Quiktrip Case Study

    • 798 Words
    • 4 Pages

    Memo Re: “QuikTrip” – Business Summary 2009 represents several years in a row that QuikTrip, the 24‐hour convenience store operating stores in the Midwest, Southeast, and Southwest, has been named in Fortune…

    • 798 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    As high schoolers, we are all very familiar with the two popular coffee shops, Dunkin Donuts and Starbucks. They both get a lot of buzz because of how trendy they are. They both have good and bad elements to them. Although, people could argue either way it’s clear, that Dunkins is by far the better of the two. Dunkin Donuts benefits definitely outweigh Starbucks.…

    • 473 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Within five years the company had a total of twenty-four stores in Arkansas, then in 1968 they opened stores in Missouri and…

    • 790 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    With their small-box format and modest “no frills” buildings designed to keep costs low. With economical store format gives advantages of low initial investment, low manpower requirements and proximity to customers enables them to keep costs low, and able to expand locations (Marketline, n.d.). During harsh economic times consumers are going to the lower cost stores. Dollar General Stores are more convenient and are a “no frills” basic store…

    • 1135 Words
    • 5 Pages
    Superior Essays
  • Great Essays

    The latter is known internationally for its chain of convenience stores, offering various goods…

    • 882 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    The distribution is imperative to the firm because it wants to ensure that there is as much in-stock availability as possible. The first and main distribution center for Wal-Mart is located in Bentonville, Arkansas. A benefit Wal-Mart has is that the company has great power over its 40,000 suppliers (out of these 40,000, 200 are key suppliers), and soon after the opening of the distribution center in Bentonville, suppliers located nearby to support the company. Each store that was opened was directly because of the distribution strategy—the criteria for stores’ locations were that it should be low rent, suburban area, and on or very close to a highway.…

    • 1848 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    In this article I will be talking about organisational structures and I will create two organisational charts for two businesses (ASDA and Oxfam). Organisational chart: An organisational chart is a diagram that shows the structure of a business or organisation. Also sows the different departments and sectors in a business/organisation. They can organise the business as well.…

    • 712 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    a) Introduction The CEO of 7-11 Industry have approach our bank to apply for 2 term loan for the purpose of purchase property. To evaluate our customer, our report is using the 5C credit analysis. 5C include character, which is the willingness of customer to repay. Capacity, the ability of customer to repay and capital, how much does the shareholder or directors inject money in their project.…

    • 2485 Words
    • 10 Pages
    Improved Essays
  • Superior Essays

    Ai Liu MBA642 Marketing Management Professor Pradeep Gopalakrishna 06/26/2015 Starbucks in Turkey Discussion Questions 1. Has Starbucks has done well in Turkey? What are some of the common growth drivers in terms of consumer characteristics, market characteristics, and entry strategies across USA and Turkey that might account for Starbucks’ success?…

    • 1137 Words
    • 5 Pages
    Superior Essays
  • Brilliant Essays

    Taco Bell Essay

    • 2330 Words
    • 10 Pages

    They have the preference of three brands from their worldwide portfolio—KFC, Pizza Hut and Taco Bell. There are immense collaborations between the three, particularly KFC and Pizza Hut, and they ought to quicken those cooperative energies. At whatever point there 's a cover, they ought to influence the same supplier. They ought to utilize the same distribution centre and circulation abilities at whatever point conceivable. On the purchaser side, the centre is on the best way to develop the brands and make shoppers come to stores all the more oftentimes.…

    • 2330 Words
    • 10 Pages
    Brilliant Essays
  • Great Essays

    Case Study Of 7-Eleven

    • 1920 Words
    • 8 Pages

    Introduction The following case study is going to look at the case of 7-Eleven petrol and convenience store chains in Australia and the underpayment of wages. The wage tampering was first brought to light in 2008 and was investigated up until 2016. The essay is first going to introduce the company and the give an overview of the white-collar crime they committed. Following that, the essay will review two criminology theories, the theories are social learning theory and routine activities theory it will give a description of the theories.…

    • 1920 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    2. Construct a PESTEL analysis to show the competitive advantages that McDonalds has to stay and continue its operation in Hong Kong. Basically, in any business, there are always has the PESTEL analysis, same goes to McDonalds. PESTEL is an analysis of the external macro environment in which a business operates.…

    • 822 Words
    • 4 Pages
    Improved Essays

Related Topics