Continental White Cap Case Summary

Browning’s new position as the vice president and operating officer of Continental White Cap brings both ethical and moral challenges. As stated on his psychologist’s report, Browning has passion for business, “he cares about people, is sensitive to them, and makes effort to motivate them”. But, his new position drives him into a culture that has tested these features of his, thus, his moral and ethical challenges. For example, Browning enters into an company where the White family has continued to act as patrons and everyone feels comfortable in their positions. By confortable we mean that employees have high salary, high job security, free lunch, and rife with rituals, ceremonies and traditions.
Given this fact, it is evident that Browning …show more content…
Stark didn’t have a good relationship with his supervisees and as result, he was not getting his job done. Moreover, Stark wasn’t energizing the market, and the research and development efforts toward the areas of new plastics. At a glance, Stark is already violating the definition of business ethics as his principles and standards are not determining acceptable conduct in business. By not doing his job effectively, Starks was cheating the company, and by lacking a team spirit with his supervisees, Stark was not contributing properly to the company’s …show more content…
But, keeping them would hurt the company and firing them would lead to unemployment in their individual families. Also, firing them would contradict the company’s reputation of maintaining a family oriented environment and job security. Browning would have to make tough and reasonable decisions about both Starks and Green. And there’s no doubt that those decisions would weigh heavily on his personal ethics and morale as well as that of the company. But, Browning could help these two employees become better so that they can work effectively and contribute to the vision that Browning has for the company. First, Browning could transfer or re-designate Stark to another department within the organization where he could use his gifts of communication skills, and bring in a new person as the director of marketing. And in the case of Green, Starks could send him to training that would help Green change his working habits. This would hopefully gave him a clear mandate that would change him to become more