The following chapter will introduce the concept of ambidexterity and then further explain what contextual ambidexterity, the independent variable of this paper, is and how it differs from structural ambidexterity. Additionally, the characteristics of an contextually ambidextrous design will be discussed. Corporations are legal entities that are strongly integrated in our cultures, by being able to make decisions, take actions and be accountable for their actions. It is almost like they are individual legal entities that have a life of their own. But what is it that makes them last and survive throughout the years. Similarly to a living creature, how do they manage to adapt and adjust towards the ever changing conditions and environment. A
