Nowadays, the consumption ingrained influencing the modern human society; there are several ways to explain the circumstance. Fiske states that “It is also worth nothing not only that the pleasures of control are found in the ownership of commodities through which people can create or modify the context of everyday life and thus many of the meanings it bears, but also that the consumer’s moment of choice is an empowered moment” (Fiske, 2011). Consumption, which is the foundation of continuing human’s lifes. He demonstrates that ‘shopping’ is the behavior for customers to enjoy and evolve into retails. And owing a product can make people feeling satisfaction of control one thing. This essay will investigate how and in which ways the society
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When popularizing the trend, the popular commodities are anyplace at that moment. People are intend to follow the on-trend products. And the social medium are using advertisement to render the advantages of commodities, many industries are getting benefit from this. Trend is a phenomenon in a specific range of the time, most consumers have same or similar consumption behaviour. The contents of the trend includes styles, species or types of the commodities (Posner, 2011). In the period of developing the popularity, the signal often comes from the people who are in the leadership of the consumption to demonstrate others. These people are normally celebrities, the professor who has authority in the industry or even the normal consumer who have wide range of interests and unique personalities to influence other consumer’s motive (Delice, 2015). The consumption model by authority or leadership type of consumer will affect other consumers imitate. Imitators will feel pleasure by imitating the pattern of the consumption of authority people. Some customers admire and stuck on celebrities, and deemed those celebrities’ consumption behaviour to be the only standard. This is the phenomenon of worship in the consumption. In the climactic of the trendy period, most of the consumers are following the popularity unconsciously. They are reacting the same or similar pattern of the consumption behaviours. And this is influencing other consumer to following at the same time, in order to keep fitting in other social groups, preventing contradiction and conflict of
When popularizing the trend, the popular commodities are anyplace at that moment. People are intend to follow the on-trend products. And the social medium are using advertisement to render the advantages of commodities, many industries are getting benefit from this. Trend is a phenomenon in a specific range of the time, most consumers have same or similar consumption behaviour. The contents of the trend includes styles, species or types of the commodities (Posner, 2011). In the period of developing the popularity, the signal often comes from the people who are in the leadership of the consumption to demonstrate others. These people are normally celebrities, the professor who has authority in the industry or even the normal consumer who have wide range of interests and unique personalities to influence other consumer’s motive (Delice, 2015). The consumption model by authority or leadership type of consumer will affect other consumers imitate. Imitators will feel pleasure by imitating the pattern of the consumption of authority people. Some customers admire and stuck on celebrities, and deemed those celebrities’ consumption behaviour to be the only standard. This is the phenomenon of worship in the consumption. In the climactic of the trendy period, most of the consumers are following the popularity unconsciously. They are reacting the same or similar pattern of the consumption behaviours. And this is influencing other consumer to following at the same time, in order to keep fitting in other social groups, preventing contradiction and conflict of