Also this chapter explain the business and markets aspects of high consumerism and make some important points
Create competition among firms
“Consumption Bias”: tendency for increases in productivity
Human by nature want to buy, if there is an opportunity to consume human will consume
Consumption reference group: groups of people with you compare yourself around consumption norms
Consumption norms: shaped by images that people see in the mass media
Not only but also there are main problems that emerge from high consumerism:
Environmental sustainability, the planet is incapable of support American-style consumption (Norton August 2001)
“Time binds” People want to work more to get more money and to be able to consume
Create competition among firms
“Consumption Bias”: tendency for increases in productivity
Human by nature want to buy, if there is an opportunity to consume human will consume
Consumption reference group: groups of people with you compare yourself around consumption norms
Consumption norms: shaped by images that people see in the mass media
Not only but also there are main problems that emerge from high consumerism:
Environmental sustainability, the planet is incapable of support American-style consumption (Norton August 2001)
“Time binds” People want to work more to get more money and to be able to consume