Consumerism In Brave New World

1677 Words 7 Pages
{Aldous Huxley’s Brave New World emphasizes the destructive outcomes of being unable to find a medium between wanton immorality and rigid moral standards, as well as the dangers of a perfect society.}
Brave New World is set mostly in a futuristic, utopian society called “The World State” (Huxley, Brave New World 3), in the year “A.F. 632” (4). In this society, babies are mass-produced in identical batches and “decanted” (9) from bottles instead of born, and sex is used for pleasure and distraction rather than reproduction. Sex is encouraged from a young age, as children are taught “Elementary Sex” (27) and encouraged to take part in “erotic play” (32). Women are encouraged to be promiscuous and being “pneumatic” (49), or having large breasts,
…show more content…
The phrase, “Ending is better than mending” (Huxley, Brave New World 49) is sleep-taught to children during their conditioning, to encourage consumption and “adapting future demand to future industrial supply” (48). Henry Ford, a “pioneer of consumerism” (Sloboda), is seen almost like a god: Big Ben is renamed “Big Henry” (Huxley Brave New World 78), the Charing Cross becomes the “Charing-T” (58) after the Model T, every other cross has its top cut off to become a “T” as well, and the World State’s dating system is based on years “After Ford” (). The World State’s “Solidarity Service” (78) includes people making “the sign of the T” (80) and pseudo-religious hymns using Ford’s …show more content…
The prefix “mal-” in Malpais suggests that the village is bad; indeed, Malpais is full of disease, very primitive, and overpopulated, hence why the people of the World State consider it a part of a “Savage Reservation” (Huxley, Brave New World 44). As Lenina and Bernard, two workers from the World State pass through, Lenina can only see villagers’ “toothless mouth[s]” (110), “disease[s] of the skin” (112), and “bloodshot eyes” (119): things that are never seen in the World State, as the State preserves the citizens against all diseases. The villagers of Malpais also have their own religion, where they worship various Native American deities and believe in Jesus. This village provides a sharp contrast between its own primitive religious morals and the sterile but “subhuman” (Sloboda) qualities of the New

Related Documents