Consumerism In Aldous Huxley's Brave New World

Improved Essays
In Aldous Huxley’s novel, Brave New World, the World is controlled by a World State with 10 rulers. In the World State, the controllers maintain control over their citizens through heavy conditioning, drugs and indoctrination. This control gives them the power to keep their economy flowing by conditioning consumerism into the citizens. In a modern day society like the United States of America, we can see similar traits shared between it and the World State, but can also make the distinction between our world today and this dystopian society. Consumerism is considered to be the cornerstone of society in the United States and the World State because it strengthens their economies, determines their quality of life and it’s ingrained into their

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