The Pop Art Movement began shortly after World War 2 reached its end in 1945. The Pop Art Movement originated in the 1950’s / 1960’s, emerging from a society which was plagued with consumerism. The 1950’s / 1960’s was when consumerism was at its strongest point and the Pop Art Movement was able to be born from this massive level of consumerism that was in America. Consumerism influenced the Pop Art Movement significantly and without consumerism Pop Art would not have been able to exist. Consumerism was essential to Pop Art Movement as it gave meaning behind works that would have no significant value such as Andy Warhol’s Soup Can series which without consumerism would just be soup cans with …show more content…
The consumerism theory is a fundamental part of Pop Art and this is can be seen as consumerism is shown in every work of Pop Art some way or another. Andy Warhol’s Campbell’s Soup Can Series would nether have been able to even be considered as art if it were not for consumerism. The entire series is based off of consumerism and this is shown through how he depicts an everyday object and turns it into a luxury object. This series is making a statement about consumerism - how we put value into things, this means that if consumerism the Campbell’s Soup Can Series would simply never be able to exist. Another example of a work of Pop Art that would not exist if it were not for consumerism is Richard Hamilton’s work Just What is it that makes today’s homes so different, so appealing? This work is made as a mockery of consumerism as it depicts a perfect house with all the new commodities that have come out. Just like Andy Warhol’s Campbell’s Soup Can Series this work would not be able to exist as it is consumerism that provides the basis for these works to even exist, without consumerism Pop Art would not exist. In “Pop Art” by Bradford R Collins a statement is made about Andy Warhol: “Andy is essentially a phenomenon of Capitalism”. This shows how Andy Warhol’s Work ties to consumerism as Capitalistic societies solved economic downturns by increasing consumerism and manipulating the market. …show more content…
These two works in both represent consumerism as they each represent a large part of it. The Campbell’s Soup Series relates to mass production and is all about the nature of it. Marilyn Monroe relates to how celebrity status influenced consumerism. Since these two works both played vital roles in the ushering of the Pop Art Movement into the United States it can be seen that consumerism was vital to the Pop Art Movement and these works reflect that. The Campbell’s Soup Can Series was in fact so popular that it impacted consumerism, this can be seen from Ivan Karp’s quote “Tomato soup will never be just tomato soup again!” The shows that consumerism influenced the Pop Art Movement so much that it developed a relationship between the two where consumerism itself begun to be impacted on by Pop Art.
Andy Warhol was so influenced by consumerism and aspects of it such as mass production that he named his art studio “The Factory”. This just shows who strongly he was influenced by consumerism – so much so that he would name his workplace about