Consumerism And Consumerism In Tyler Durden's Fight Club

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Fight Club is about how consumerism and the effects of consumerism cause people to live repressed lives where we work long hours for money to buy things that we think will make us happy. Tyler Durden is the narrator’s fantasy about what an unrepressed man who fights this system might be like, so in some ways Tyler represents a potential answer to the problem of consumerism. He is the person the narrator wishes he was. Tyler is, however, dangerous and even self-destructive, so Fight Club warns us about the potentially negative effects of Tyler’s ideology even as it suggests that he represents a way to resist consumerist, capitalist culture. Essentially, the duality of the narrator, his two personalities, demonstrates the alienation from oneself …show more content…
Out of fight club, Project Mayhem is made by the narrator and Tyler to battle corporate America. Soon, however, people are killed, including Robert Paulson. When the narrator begins to worry that they are going too far, Tyler becomes even more destructive and eventually Tyler shoots himself to try to end Tyler and Project Mayhem. He tells us “Only in death are we no longer part of Project Mayhem” (201). When consumerism and capitalism in our society gets worse, we use individualism to fight against it. However, in an opposite way, when individualism gets too extreme the self has to be sacrificed for the good of the community. Therefore, Tyler Durden is not an example for how we should behave, but is instead a potential backlash to consumerism that is dangerous. Overall in this novel Fight Club, Chuck Palahniuk uses the nameless narrator to represent an everyman and Tyler Durden to represent consumerism and capitalism in our society. Palahniuk is trying to tell us a message that we need to resist the emptiness of consumerism and rediscover ourselves, but not by becoming entirely

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