consumer Essay examples

1035 Words May 8th, 2014 5 Pages
1. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model.
A tri-component attitude model consists of three major components as affect, cognition and conation. It is implying that Disneyland in Hong Kong has the unique attraction towards the customer. The first part of this model refers to cognition that is knowledge and perception that are acquired by a combination of the attitude object and related information from different sources. With reference to visiting Disneyland in Hong Kong it is a great place to visit and have a fun with the kids, where people are able to rest from common daily activities. The cognitive component towards Disneyland is what people experienced by visiting this
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What’s more I have a feeling that I am more experienced and have better view and understanding on different aspects and finally I hope I can still learn more and take as much as possible of the classes.
4. Should the marketer of a popular computer graphics program prefer consumers to make internal or external attributions about the success that people have using the program? Explain your answer.
The marketer objective is to get consumers to try the product and then to evaluate it, so in direct marketing programs to target small consumer niches, the marketer should attribute internal and external. But external should be more major, but internal is not less important though. To sell as many computer graphics program as possible , the marketer has to tell people how good their product is and change their attitude to make them think it is the best graphics program. The consumers should know what benefits they will get by buying it, because consumer benefit perception is more than anything else. In this case also consumer lifestyle can change attitudes, so as a result they might change it to be attractive for customers. Internal are also important to still develop the brand and make the program the best on the market.
5. Find an ad for a free service trial (e.g. carwash, free brake check or a free software trial). What attributions would consumers make about the advertiser? What

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