Consumer Perception Towards Organic Food Essay

1892 Words Jul 7th, 2013 8 Pages
Proceedings of the International Conference on Business Management & Information Systems, 2012

Consumer Perception Towards Organic Food Products in India
T. Bhama and Vedha Balaji1
Management Studies, Christ University, Bangalore 1 Institute of Management, Christ University, Bangalore
E-mail: bhama.t@christuniversity.in; vedha.balaji@christuniversity.in

ABSTRACT
Consumers worldwide are becoming health conscious and are concerned about nutrition (Hart, 2000) and the quality of food consumed. Consumers are also increasingly concerned with food safety issues taking into consideration, the recent salmonella case in Germany and elsewhere. Gil, Gracia and Sanchez (2000) have investigated that consumers are getting health conscious and
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Country specific research undertaken by A.C.Neilsen in 2006 has indicated that Indians are among the top ten buyers of food with health supplements but lack access to organic food products. Due to high logistic cost & low volume operation, organic food products are costly. However, India is an emerging player in the export market with billions of export potential. Also the domestic market is characterized by limited retail presence, low certified branded produce and a small range of organic product offerings with respect to varieties though marginal growth is becoming evident. Some of the exclusive retail outlets selling organic food products in and around Bangalore are Hypermart, Spar, Spencer’s, ADITYA Birla group’s More outlet etc.Branded organic food products like ProNature, Navadarshanam, ITC’s Aashirvaad Organic Spices, etc., are also available at most super-markets. Arogya, Jaivika Krishik Society, Econet, Janodaya, Era Organics, Khnadige, Foodworld Gourmet, Koshy’s Departmentals, organ, Green Channel, Namdhari’s Fresh, Green Fundas, Savayava Siri, Health Food, Srinidhi Nysargika Thota, Iha Naturals, Tibetian Organic, Iskon, Plant Rich, Jaiva and 2 4 Letter Mantra.

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Business Management and Information Systems

Literature Review
Organic food is a topic of great interest in the USA

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